Many Lives
I started behind a radio mic at a music radio station, hosting the daily morning show. That's where I learned to read a room through a pair of headphones.
Since then I have done advertising, sexual health campaigns, Meta (Facebook), worked with the TikTok team, managed influencers and eventually crypto as Country Lead for Base in Mexico, Coinbase's L2:
I spent almost a year building that ecosystem from scratch alongside developers, fintechs, VCs, stablecoin projects, and traders. It was the closest thing to building a country I've ever done.
Work & Expertise
Ecosystem
Ecosystem Growth & Partnerships
Building market presence from scratch and onboarding partners onto onchain infrastructure.
Community
Community Building
Growing Web3 communities through ambassador programs and activations across LATAM.
Media
Media & Journalism
Founded and directed a media outlet: editorial coverage, interviews, and a team of 60+.
Content
Content & Broadcasting
Video and crypto storytelling for audiences who are curious, but not yet fluent.
Influencer
Influencer & Talent Marketing
Creator partnerships and influencer strategy from both the brand and agency side.
Social
Social Media & Brand
Social strategy, copy, product campaigns, and full rebrands.
What Follows Me
Street art, underground electronic and Latin music: I'm a DJ myself!
Emerging tech, esoteric systems (witchy stuff). People and places where culture and innovation overlap.
Think Refraction, Rinse, Zora. And yes, a lot of TikTok rabbit holes.
